Florida-based Firm Now Official Marketing Automation and
Fan Engagement Partner

CHICAGO (May 18, 2022) – With an eye on understanding and engaging supporters better, the National Independent Soccer Association (NISA) today solidified a partnership with Florida-based Factoreal. The deal designates Factoreal as the official marketing automation and fan engagement partner of NISA and NISA Nation for the balance of the 2022 season, as well as the 2023 season.

"As NISA grows, it needs to better understand its rapidly growing fan base to help engagement and loyalty at both the league and club level,” says NISA Commissioner John Prutch. “Factoreal helps us be able to do that. We will gain an accurate version of fan behavior and those insights will help us engage them better across a spectrum of channels.”

While streamlining fan loyalty programs, NISA can now engage fans across email, push notifications, social, web, SMS, and others. These channels — which form the backbone of marketing in the digital age — are now available in a single, time-saving platform.

The all-in-one marketing automation and fan engagement platform help teams and leagues better understand their fanbase to make data driven, revenue-generating decisions. This is done through detailed data, user-level insights, and machine learning capabilities.

“Our goal is to enable clubs worldwide to efficiently and effectively approach their communication efforts,” said Aditya Dhruva, CEO of Factoreal. “Ensuring perfect communication flow between teams and fans is why we developed such a state-of-the-art, result-driven marketing platform. Our focus is to help teams and their fans connect more meaningfully and build rewarding long-lasting relationships. We are super excited to be partnering with NISA in its objective to have a greater engagement for teams with their fans across all its leagues”

About Factoreal

Factoreal is a startup looking to disrupt the omnichannel customer engagement industry. With funding from the Tech Mahindra group, Factoreal aims to make customer journey automation simple and affordable for all businesses. For more information, please visit https://www.factoreal.com.